Quality over quantity - dogs don't always want more treats!
Is a treat just a treat, or do dogs have preferences for the type of reward they earn for good behavior? What about giving more treats for being exceptionally well-behaved? Keeping dogs motivated to learn has a lot to do with reinforcer effectiveness – or the extent to which a certain reward entices your dog to participate in training. Some dogs are motivated by affection or playtime alone, while others are highly food motivated. For food motivated dogs, understanding how the